Forward-thinking operators who leverage shopper analytics can provide a dynamic view of ongoing activity including peak/off-peak times, foot traffic flows and average visit duration.
There is no substitute for the human touch in creating a memorable customer experience. This is one of the biggest advantages retail stores have over their online competitors today.
While sales increasingly migrates to e-commerce channels, other services in the customer buying cycle are still often best served through brick & mortar such as product discovery, returns/exchanges and fulfillment.
